As the music industry becomes more and more saturated, music marketing is becoming very difficult for a lot of artists. In 2016, Drake appeared on Saturday Night Live announcing a new song titled ‘more than a meme’ in which the Canadian Rapper asserts that his rise to fame is based on more than his popularity as a comedy icon on forums & social networks. This way you can look over your whole campaign, helping to avoid repetition and develop creative content. Getting new followers is what we need to achieve, so we need to reach new people. Use pictures, video, music, competitions and any other expressive medium you can think of. One of the more controversial music marketing mentions of this post is Zara Larsson and her utilisation of Instagram to relate to her audience. Scroll on down for ideas and examples, or just click the links to jump to the section you need. Here are the 80 BEST Guerilla Marketing Examples I’ve Ever Seen. If you want to make the most of paid advertising, it's well worth hiring an expert social media campaign manager to optimise and schedule your posts for the best results. How social media has affected the music industry, 14 Examples of Product Placement in Music Videos, Ed Sheeran- Music and marketing campaign analysis. Here, you can upload your albums, share your songs, and see how people react to it. Maximize digital and social music festival marketing. Don’t underestimate the power of blog posts. Heineken is launching a new global music strategy in a bid to cement itself within the live music scene. Viral marketing is one of the most desired, yet least understood aspects of traditional advertising. 7 Brilliant Examples of How Brands Use Storytelling. However, we have found some exemplary examples of music marketing and compiled them within the following list for your perusal. Video marketing has also emerged as one of the best tools the music industry has for digital marketing. This weeks vlog looks at why and how to utilise your pre-save for your upcoming… https://t.co/tGTu1OPcUz. Final thoughts . Some of Zara’s posts on her Instagram serve as excellent examples as to why the 19 year old singer has seen a rapid rise to fame. Such is the power of video content; many bigger social players will edit still images into a video - rather than post as an image gallery - to ensure maximum engagement. A photo posted by Zara Larsson (@zaralarsson) on Dec 13, 2016 at 3:07pm PST. […] http://trendjackers.com/outstanding-examples-modern-music-marketing/   […]. He has managed to develop a strong, loyal following through his unique social media strategy & with the release of ‘Major Key’ (2016) he continues to market his music to a broader audience than ever before. Social media marketing campaigns are planned strategically, targeted towards a particular audience, and have measurable outcomes. On Christmas 2017, Spotify made a campaign where it highlighted goals for 2018. There you have 5 successful social media campaigns that made waves in the last few years. A sensory marketing strategy simply asks modern companies to think beyond fundamental advertising strategies that embrace sight and sound when they’re engaging with customers. Line up your posts in advance to avoid any last-minute stress. If you’re planning on running a free giveaway, think carefully about what you’re going to offer. You should also set up a pre-order link to help generate interest in your release before its drop date. On Snapchat as well as other social networks like instagram, DJ Khaled reveals his ‘keys’ or paths to happiness in a novel and engaging way, which similarly to Drake, has become somewhat of a meme in internet culture. It's all about music and, again, it reveals the habits of other Spotify listeners, and they are hilarious. Hi Vince, thanks for your comment, our post on How social media has affected the music industry contains some advice and ideas that you might not have considered yet. Music marketing: How artists pushed the boundaries in 2016. Storytelling is the best way to persuade your audience to buy your products or services without engaging in direct selling. Let us know in the comments below! Indie rock band Said The Whale gave away 2 unreleased track & free merch with every pre-order. You may choose to go ahead and write the full business plan, and just cut and paste what you need when requested for a marketing plan. Thanks again for making us aware! There are several tools to help you schedule social posts, including Schedugram for Instagram, Tweet Deck for Twitter and Hootsuite for both Facebook and Twitter. VAT Number: GB107076729. The big name artist have a reputation and fans will follow them. In other words, the potential promotion you stand to gain through increased exposure on social networks. Carry your brand identity across every social platform. Plus you can access a free social media calendar template below, to help you plan, organise and share awesome posts. Ed’s other more recent posts on social media to promote Divide have been very creative but for the sake of keeping this article concise, I’m simply going to advise that you take a look for yourself if it’s of interest to you. You can then customise your questions and poll responses before sharing. Well, we’ve got the answers. With that being said, we now continue with the oustanding examples of modern music marketing. #1 Rated Music Marketing Agency. As of the 13th of January 2017, both of the new songs that Ed Sheeran released, Castle on the Hill and Shape of You, are position 1 and 2 respectively in the UK and US singles charts. #1 in digital music distribution. ... with some awesome examples. We touched on this earlier. Below are some good case studies of bands that found success through an online campaign. Storytelling is the best way to persuade your audience to buy your products or services without engaging in direct selling. • Music marketing plans tend to incorporate more than the standard business marketing plan. The ALS association didn’t invent the ice bucket challenge, but they sure did took advantage of it to create an awesome viral marketing campaign that “soaked the world”. Dropping a short teaser on to your social profiles can give your followers a taste of what to expect and build some hype around your release. advertising campaign, titled A Voice Is All You Need, highlighting the powerful vocals of iconic songs while demonstrating the simplicity of using your voice to find the music you love. There’s a reason why marketers love social media: it’s cheap. The campaign was a huge success: Spotify saw a rise in subscribers, increased brand awareness, and showed that they care about user data and anonymity. They tend to have a little more than a standard marketing plan and a little less than a standard business plan. 5 Examples of Unconventional Music Marketing You Should Try If perfecting your music marketing strategy is the ideal foundation for getting press and growing your fan base, then adding a dose of the nontraditional in that process is the trimming that could set your band apart from the rest. Try to use hashtags relevant to your music, or at least to music in general, otherwise you could be perceived as spammy. The most successful social media campaign is one that’s thoughtfully crafted to reach a target audience, evoke emotion and elicit a response from those users. Get Your Music Played on Radio Stations. This is a list of 780 hip hop blogs that you can use to promote your music too.. – EMILY MCDONAGH MUB, http://trendjackers.com/outstanding-examples-modern-music-marketing/  , Fear-based Marketing in Practice: 4 Examples, Content Marketing Examples That Date Back Over 300 Years, Why Marketing Degrees Are Practically Useless: & How They Can Be Fixed. You may also see marketing checklist examples. Simply click ‘Create a Poll’ under the status field on your band or artist page. These days, artists make music videos under the assumption that they will only be viewed on YouTube. To survive in this world and the rivalry, musicians have to develop a good marketing plan, so that they can showcase their music in the best way possible. No music marketing campaign is complete without analytics. Instead of releasing a single song, he released two brand new songs at the same time! Whether it’s an exclusive look at a jamming session or band practice, footage of you on the road, a short video of backstage preparations or even a clip from a big night out; keeping your fans in the loop can help to build strong relationships and a loyal following. It’s very clear that Zara understands who her audience is and how to appeal to them. Run audio ads on Spotify and iHeart Radio to reach new listeners. Polls are an increasingly popular way to boost reach on your social media pages for several reasons. Download our FREE social media content calendar, Access your free music social media calendar template. Scroll on down for ideas and examples, or just click the links to jump to the section you need. Plus you can access a free social media calendar template below, to help you plan, organise and share awesome posts. This video deserves its status as one of the best viral marketing campaign examples because its success was a watershed moment for the entire music industry. These examples simply speak to just how valuable social media marketing can be and what a big difference it can make in lead generation, brand awareness, and sales. If anything, these powerful campaigns symbolize the ability of marketers to think out of the b… For instance, she frequently posts images that her target audience can empathise with, driving massive amounts of engagement. Company No: 03976764. Users simply have to use the hashtag in the caption of their social media posts to enter into this user-generated content campaign. Heineken is launching a new global music strategy in a bid to cement itself within the live music scene. Ed Sheeran announced in 2015 via his social media platforms that he’s taking a break to travel the world and see everything that he’s missed. Don’t be afraid to get creative or mysterious! If you’re making ‘niche musical forms’ then you can’t expect to grow a large following.. it’s niche. You can address this problem and keep them engaged simply by adding subtitles. Instead, we’d like to direct you to our post on How social media has affected the music industry. And yet another successful Adidas fashion marketing campaign, the #allin or ‘All In or Nothing’ campaign that featured some of the world’s most famous football players such as Lionel Messi, Luis Suarez, Mesut Ozil and Dani Alves, launched during the 2014 FIFA World Cup. Don’t go overboard with this technique though. But it’s very deserving of its own section. It wasn’t until January 1st 2017 that Ed posted again, this time with a short video announcing that new music is coming on the following friday. Facebook has allowed the option for videos in place of cover photos and profile pictures. If you’re a smaller or niche artist, the below strategies won’t be all that useful to you. This is a reactive way of posting, which doesn’t require much planning beforehand. Contrasting colors: This makes the text easy to read against the rest of the ad’s design, but it also makes some other elements on the illustration or photo or video stand out. The key (get it) to the success of Khaled bin Abdul Khaled, aka DJ Khaled, has not particularly relied on the consistency of his quality as a musician. 1. Let’s revisit some of the most remarkable moments in social media marketing, and why … 1) Arcade Fire – Interactive Music Video Using Google Street View Keep costs down. Or at least, it used to be. Apple with its #ShotOniPhone social media campaign aims to increase user-engagement and empower its very own customers for brand marketing. However it was not until 2013, when DJ Khaled really came into his element. The campaign itself was super simple: just a single email with a powerful message. There’s a reason why marketers love social media: it’s cheap. I… So why not give the people what they want? This is the fourth piece in a five-part Decoded series in which we break down (1) a mental framework to help spend money in the right places and (2) real-world examples from 10+ marketing masterminds. An exciting competition or generous giveaway is a great way to build engagement across your social media pages. 1. It was a tremendously successful example of content marketing, garnering 1.3 billion YouTube views (and counting) and 20 million views on Hyatt-owned and -operated channels. Or have you had success implementing any of these ideas? This was very blunt, but the challenge shifted, it wasn’t just a challenge or bet anymore, it was a caritative action. TheirStories of the InterContinental Life podcastfeature an eclectic mix of interviews covering themes including Empathy, Conne… There you have it! You can set up pre-order through the best music distributors and labels. This marketing campaign proves how a brand can use music in a short-term campaign, and then reap the long-term benefits later on. 7) Analyze & Adapt. So, let’s take a closer look at some of the best social media marketing examples to fuel your 2021 social media strategy. Lee created and executed a highly unique promotional strategy for his most recent 2016 album, Nice Swan. Music Marketing Company that helps artists drive attention to their music. You could give a free track away to everyone who likes and shares your post or page, or maybe some exclusive merchandise to those who pre-order your latest album. Perfectly timed, with elements of scarcity, exclusivity, and mystery.” Melissa Suzuno , Content Marketing Manager at … A photo posted by Zara Larsson (@zaralarsson) on Jul 18, 2016 at 11:01pm PDT. The event marketing plan enables musicians to popularize their content without using tiresome techniques that may require them to remain on their toes. Pay for a PR/radio campaign. But remember, people’s attention is fleeting on social media. We want to help you implement a killer social media strategy for your music in 2020, so we've compiled some of the best social media campaign ideas give your pages a boost. This heads up our list not only because it was integrated with great videos and social media, but solid copywriting for the complete package. Drive streams, ticket sales, and more with our simple and affordable audio ad tools that help you connect with active listeners on major music platforms. Save my name, email, and website in this browser for the next time I comment. Furthermore, the slow release created anticipation within the fanbase which generated social buzz and PR opportunities. Try to keep the most significant and interesting content within the first 15 seconds, as studies have shown that many users won’t watch past that point! A social media campaign is an organized marketing effort to increase consumer awareness, interest, and loyalty to an organization, brand, product, or service, through social media channels. This heads up our list not only because it was integrated with great videos and social media, but solid copywriting for the complete package. Make sure you appear professional and credible in your press shots and videos. Analytics helps you understand what works and what doesn’t. Undoubtedly one of the most popular alternative acts of the 1990’s, Nine Inch Nails have a fiercely loyal fanbase. It’s also important to bear in mind that most social users are active from their phones, and might not in an ideal location to listen to the audio on your video. Remember, while giveaways on competitions might cost you financially, they can offer something arguably as important – social currency. Television rotation is no longer a concern for the large majority of recording artists. So let’s look at how to create an effective marketing plan for your music. Storytelling is a great way for travel brands to connect with their audience in a more sincere and emotionally engaging way. Don’t forget to keep your bios updated too and ensure that the links work on both desktop and mobile devices. Through music, Munchery was able to get to know its customers better. However, DJ Khaled’s musical releases are not to be looked down upon. You could also blog about a cause or charity close to your heart, helping to raise money and awareness. 7. And, if you look at the most successful social media marketing examples, you will see that the common theme is content that resonates with the target audience. A couple of things you should know about Instagram polls: you can only publish two possible responses, and unlike Facebook and Twitter, Instagram Polls aren’t anonymous! ... ‘Music is a difficult beast’ admits Heineken as it launches global music-focused campaign Leonie Roderick. Scroll down to discover some of the best social media post ideas to help you reach and engage with your followers. 27. 1) Arcade Fire – Interactive Music Video Using Google Street View Plenty of great ideas to create hype, reach and engagement across all your social media pages. This is the fourth piece in a five-part Decoded series in which we break down (1) a mental framework to help spend money in the right places and (2) real-world examples from 10+ marketing masterminds. How to Successfully Run an Influencer Marketing Campaign in the Music Industry Influencer marketing gets a bad wrap. To some, DJ Khaled is more known more for his famous catchphrases such as ‘You the best’ & ‘I appreciate you’, as well as his fierce rivalry to the mysterious ‘they’. Quality is equally as important. As you can see, creativity is the key to really successful social media event marketing. Whatever kind of campaign you’re running, look for ways to get a boost through collaborations. So let’s look at how to create an effective marketing plan for your music. Drake became so well known as a meme, that a subculture devoted to posting image macros or edited videos of Drake emerged and later on became known as ‘drakeposting’. Each … Jumping on the trending topics of the day or week is an easy and effective way to appear on the timelines of people who may not have heard your music before – especially on platforms where people scroll through topics based on hashtags. It's all about music and, again, it reveals the habits of other Spotify listeners, and they are hilarious. Viral Marketing Campaign Examples. What are your music marketing goals? If we agree with you then we’ll add it to the post and cite you (with a link to your website, if you want of course!). And don't forget to hit the link below to access our FREE social media content calendar and campaign planner, help you plan and run your music social media campaign. Perfectly timed, with elements of scarcity, exclusivity, and mystery.” Melissa Suzuno , Content Marketing Manager at … Combining your promotional efforts with a brand or other artist of equal or bigger reputation can at least double your reach and prospective impressions. Keep these takeaways in mind when planning your next campaign! This last music strategy is for musicians who have money to invest in their music. We want to help you implement a killer social media strategy for your music in 2020, so we've compiled some of the best social media campaign ideas give your pages a boost. ... ‘Music is a difficult beast’ admits Heineken as it launches global music-focused campaign Leonie Roderick. Since the rise of the internet and in particular YouTube, viral marketing has been the goal of businesses of all sizes around the world. Drake became the foundation of several memes including spin offs of hotline bling, and even memes implying that Drake is sensitive, which is often characterized as the antithesis of the modern day rapper. Even her more contentious posts such as the one seen below receive a vast amount of interaction. Then think about how to implement those strategies into your own marketing plans. Enquire about a social media campaign here. A music marketing plan without a clear purpose is futile. Establish your goals. Utilising a multistage release of the Nice Swan album allowed Lee to segment his audience and cater to different listener segments. It’s my cheat sheet. Here a few tips to help make your social media promotional campaigns a success... Use our free social media planner to create a solid strategy. Maximize digital and social music festival marketing. To survive in this world and the rivalry, musicians have to develop a good marketing plan, so that they can showcase their music in the best way possible. The campaign itself was super simple: just a single email with a powerful message. Then think about how to implement those strategies into your own marketing plans. The event marketing plan enables musicians to popularize their content without using tiresome techniques that may require them to remain on their toes. Hailing from a career as a radio DJ, Khaled grew his original audience utilising tactical partnerships and musical collaborations with famous artists such as Snoop Dogg & Rick Ross. How to Successfully Run an Influencer Marketing Campaign in the Music Industry Influencer marketing gets a bad wrap. One of the more controversial music marketing mentions of this post is Zara Larsson and her utilisation of Instagram to relate to her audience. I find if I regularly add new songs online people follow you, but the numbers do not increase that much. In fact, their loyalty and love of Nine Inch Nails’ frontman Trent Reznor came in handy when it was time to market Nine Inch Nails’ 5th album, Year Zero. Give your fans an insight into life behind the scenes. ... it's likely that you'll receive some exposure from the campaign. These letters lead to a website which described a dystopian future in which the United States has been shaken by terrorist attacks and the government ha… Be topical, take inspiration from other media sources such as films, books and TV commercials and ride on the coat tails of another established movement. ZARA LARSSON – LEVERAGE INSTAGRAM. Fast forward to the 13th December 2016, exactly a year after Ed’s last post on social media, he puts up an image of a plain light blue square, which marked the beginning of the promotion for his newly announced album, Divide. As mentioned above, there are a couple of potential routes to take. We are Trendjackers, a team of three young and energetic digital natives. When they’re not actively searching out new shows, hardcore festies are reading about and talking about shows. This will become your Rolodex for your music marketing campaigns. When used correctly, this can be incredibly eye catching and striking and get your release across in a unique way - why don’t you try it out with your latest video teaser? This provided Lee with multiple opportunities to monetize his content in a culture of music piracy, where most listeners tend to pivot towards free streaming over music purchasing. Are you about to put out a brand new track, album or music video? There are many more excellent examples of music marketing at it’s best, but for the sake of keeping this article concise, we’re going to cut it here and leave the rest of our findings for a future post. Shooting live video of a gig or one-off acoustic performance is a great (albeit obvious) way to use this promotional tool. Facebook has a similar process. Collaborate with Your Peers. This campaign shows how music can be a vehicle to gather valuable data, which brands can leverage later. When they’re not actively searching out new shows, hardcore festies are reading about and talking about shows. You can also schedule posts directly on Facebook, which is useful when you want to play around with paid boosts ahead of time. This campaign shows how music can be a vehicle to gather valuable data, which brands can leverage later. 1. The album release involved a 3-stage production run which utilised the power of limited edition merchandise. If you’ve found any amazing examples of music marketing, then please leave us a comment! The numbers do not increase that much to invest in their tracks as they scroll their. 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