The Lover is also known as: The partner, friend, intimate, enthusiast, sensualist, spouse, team-builder. The Everyman is also known as: The good old boy, regular guy/girl, the person next door, the realist, the working stiff, the solid citizen, the good neighbor, the silent majority. To gain insight into human motivations and behaviors, you first need to understand your archetypes. It is mandatory to procure user consent prior to running these cookies on your website. Your 12 archetypes become even more significant when you observe them at work in the houses that signify 12 different aspects of your life. What are the Archetype Personality Types? If this is you, then you probably live by the slogan “knowledge is power”, read voraciously and value facts over intuition. All content published on this website is intended for informational purposes only. Lego is a great example of a creator archetype. She has found her essential androgyny. These 12 archetypes offer us guidance that can help us to understand our motivations and draw on our own strengths while working on our weaknesses. They believe they know what is best for a group or community and can get frustrated if others don’t share their vision. There are 12 archetypes which have been appearing in stories and myths all over the world since the beginning of time. The 12 Archetypes were developed, like most decent marketing tools, by a psychologist, and in this case, Carl Gustav Jung. The MAGICIAN makes dreams come true. Motto: Where there’s a will, there’s a way, Core desire: to prove one’s worth through courageous acts, Goal: expert mastery in a way that improves the world, Greatest fear: weakness, vulnerability, being a “chicken”, Strategy: to be as strong and competent as possible, Weakness: arrogance, always needing another battle to fight. However, their positive outlook and happy-go-lucky personalities can uplift others. The innocent always tries to see the good in the world and looks for the silver lining in every situation. Jungian Personality archetypes. Ever think the world was one way and then get a dose of harsh reality? Let’s explore the 12 brand archetypes in detail. Jung used the concept of archetypes to formulate his own categories of archetypes commonly found in the context of human personality. Like other intuitive tools, including Tarot cards and the “I Ching,” the Wheel helps you decode the behind-the-scenes patterns of your life. Goal: create a prosperous, successful family or community Fear: chaos, being undermined or overthrown Weakness: being authoritarian, unable to delegate Talent: responsibility, leadership. The 12 archetypes by Carl Jung. He began working with Sigmund Freud for almost 6 years starting in … Disney is an example of a magical brand. Goal: to help others and protect the weak Fear: being perceived as weak or frightened Weakness: arrogance, always needing another battle to fight Talent: competence and courage. Necessary cookies are absolutely essential for the website to function properly. Learning Mind does not provide medical, psychological, or any other type of professional advice, diagnosis, or treatment. People based in childhood traumas behave differently to the world they interact with. 12 Common Character Archetypes. The list of archetypes is quite large. The Archetypes are the “original governing images” (literal meaning of the word archaetypos) of the universe. The idea behind using brand archetypes is to anchor your brand against something iconic—something already embedded within the conscious and subconscious of humanity. Kirstie Pursey holds a diploma in creative writing from the Open University and works as a writer, blogger, and storyteller. But as soon as you choose one of them, stick to it and create your own philosophy on the archetypal branding. While some archetypes lend themselves most readily to protagonists or villains, it’s worth noting that any of these archetypes can apply to good, bad, major, or minor characters. The ruler loves to be in control. We all have these because they areMORE » This knowledge helps us to improve our focus and achieve our goals. 12 archetypes are developed by Karl Jung and it is a long time that marketers have been using it in branding. © Learning Mind 2012-2020 | All Rights Reserved |, What Are the 12 Archetypes and Which One Dominates Your Personality. They're young, naive, and need to learn the hard way. Four of these are universal archetypes related to survival: the Child, Victim, Prostitute, and Saboteur. Unlike the 16 types found in the MBTI test, Jung's test had 12 different archetypes. Conor explaining the Big 5 Personality Traits…. Every character archetype has a unique set of strengths, flaws, and desires which drive their stories. Combining physical strength with a confidence and calmness under pressure, the warrior is the person with a plan of action, whether it be for good purposes or for bad, and never afraid of confrontation. The 12 Archetype System: A Model for Discovering Your Archetypes. This category only includes cookies that ensures basic functionalities and security features of the website. The Creator is also known as: The artist, inventor, innovator, musician, writer or dreamer. Here are 12 basic Feminine Archetypes: 1) Cosmic Woman – Goddess (Uranus – Ratziel) This woman has completely devoted her life to the Divine and has awakened in her being the highest spiritual qualities. Motto: All men and women are created equal, Greatest fear: to be left out or to stand out from the crowd, Strategy: develop ordinary solid virtues, be down to earth, the common touch, Weakness: losing one’s own self in an effort to blend in or for the sake of superficial relationships, Talent: realism, empathy, lack of pretense. @Lev It sounds as though WingWave could be an option to... Answer to: How can I deal with the problem of lack of confidence, low self esteem and anxiety? RE: How to handle the fear of losing control? The hero thrives on being strong and standing up for others. The explorer is never happy unless experiencing new things. There are way more than 12 archetypes. There exist countless archetypes in the world, but Jung defined 12 common archetypes - with each archetype containing its own unique set of representations, values, and characteristics. If somebody does a bad thing, we can see it in archetypes, or someone falls in love, in the archetypes we can look for descriptions of the motifs of the person. Celebrity Advocate Archetypes Include: Gandhi, Bono, Nelson Mandela, Malala Yousafzai. Each archetype has its own specific goals, characteristics and strategies for … Moreover, they are featured in just about every blockbuster movie or best-selling novel. I’ve found that it is easier to grasp a complex theory if it is translated into an orderly model, along with clear steps for its application, than if we simply are faced with abstract concepts and left on our own. Every character archetype has a unique set of strengths, flaws, and desires which drive their stories. In marketing, a brand archetype is a genre you assign to your brand, based upon symbolism. Jungian archetypes are defined as universal, archaic symbols and images that derive from the collective unconscious, as proposed by Carl Jung.They are the psychic counterpart of instinct.It is described as a kind of innate unspecific knowledge, derived from the sum total of human history, which prefigures and directs conscious behavior. Click to share on LinkedIn (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to share on Buffer (Opens in new window), Click to email this to a friend (Opens in new window), Post: The 4 Types of Audience for your Speech, Post: Jeff Bezos on High Standards, and on Why you Don’t Achieve your Goals. The Innocent is also known as: Utopian, traditionalist, naive, mystic, saint, romantic, dreamer. The 12 archetypes feature so predominantly in the ancient mythologies of multiple cultures they cannot be passed off as inconsequential. The 12 brand archetypes are The Creator, The Outlaw, The Hero, The Innocent, The Lover, The Sage, The Explorer, The Regular Guy/Girl, The Ruler, The Jester, The Caregiver and The Magician. A few years before the Myers-Briggs personality test dropped their personality types on the world, Carl Jung had already nailed them down. For example, if a brand’s personality is to be a Jester, they would want to post witty and humorous content on all of their platforms. The Magician; As a brand archetype, Magicians make dreams come true and – hey presto – make problems disappear. They may enjoy visiting different countries or they may be happy learning about new ideas and philosophies. Review these 12 archetypes and consider what might be most appropriate to apply to your business using The Hartford Business Owner's Playbook. Tags: #brand archetypes. Each type has its own set of values, meanings and personality traits. They want to make others happy and can often use humor to change people’s perceptions. Goal: to understand the fundamental laws of the universe Fear: unintended negative consequences Weakness: becoming manipulative or egotistical Talent: transforming people’s everyday experience of life by offering new ways of looking at things. The sage is a free thinker. Core desire: to protect and care for others, Greatest fear: selfishness and ingratitude. The Jester is also known as: The fool, trickster, joker, practical joker or comedian. The 12 Archetypes in Detail Detailed Description of Desires, Fears and Talents of each of the 12 Archetypes The Ego Types 1. @Jaime DaSilva.. That’s the same logic people use to discredit evolution.. “people don’t come from monkeys because monkeys themselves haven’t evolved”. 12 Archetype Examples in Movies & TV 1) The Warrior. The 12 Archetypes List. My friend, people are a mix of archetypes, Jung has been discredited many many times but somehow coming back stronger, why? … Oxford Dictionaries says an archetype is ‘a very typical example of a certain person or thing’. The Hero is also known as: The warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player. Goal: to use intelligence and analysis to understand the world. Sorry, your blog cannot share posts by email. The Caregiver is also known as: The saint, altruist, parent, helper, supporter. To help you understand and fulfill the terms of your Sacred Contract, you have been encoded with a set of 12 primary archetypes. Each of them have different characteristics and personas that can help when trying to make strategies for social media. This website uses cookies to improve your experience while you navigate through the website. The lover seeks harmony in everything they do. If you disagree that the purpose of this is self-discovery, then I’m afraid you are missing the point. Sometimes with low self-esteem, you may hear a song, a ... RE: How to focus on Finishing my PhD thesis? Thanks! We also use third-party cookies that help us analyze and understand how you use this website. Jung defined twelve primary archetypes, each with its own set of values, meanings and personality traits. 12. Jungian archetypes are defined as universal, archaic symbols and images that derive from the collective unconscious, as proposed by Carl Jung. In other words, an archetype is a human type in its purest form: the classic hero, outlaw, ruler, etc. Maybe your 11th grade English teacher asked you what archetype Gatsby fit into. Understanding the 12 archetypes also allows us to better write characters into our stories. The Lover archetype governs all kinds of love—from parental love, to friendship, to spiritual love—but we know it best in romance. Combining physical strength with a confidence and calmness under pressure, the warrior is the person with a plan of action, whether it be for good purposes or for bad, and never afraid of confrontation. Those who identify with the caregiver archetypes are full of empathy and compassion. Those who identify with the innocent archetype are sometimes criticized for being naïve dreamers. Goal: to help others Fear: being considered selfish Weakness: being exploited by others and feeling put upon Talent: compassion and generosity. Images shared with permission, from the Ultimate Guide to Brand Archetypes. Some of these archetypes are seemingly gender-specific, which is perhaps a result of gender roles that span back millennia. Core desire: the freedom to find out who you are through exploring the world, Goal: to experience a better, more authentic, more fulfilling life, Biggest fear: getting trapped, conformity, and inner emptiness, Strategy: journey, seeking out and experiencing new things, escape from boredom, Weakness: aimless wandering, becoming a misfit, Talent: autonomy, ambition, being true to one’s soul. However, they find it hard to settle down at one job or relationship for too long, unless the job or relationship lets them retain their freedom to explore. These cookies will be stored in your browser only with your consent. The 12 types are divided into three sets of four, namely Ego, Soul and Self. Check out their Brand Strategy course, Brand Master Secrets. What Is An Archetype? These 12 character types resonate deeply and with our subconscious, hence their power. Caregiver archetypes are developed by Karl Jung and it is nonsense people are a mix of people. 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